Celebrate Craft : movingBrief:
A self-negotiation project, create a brand of handmade organic soap for people who want to take their own time. Background: Hand crafts could be small, quiet and slow, but this little craft has a strong power to move people's minds and further bring about social change. So, I have combined embroidery and a social issue that is breast cancer. Solution: Breast cancer marathon campaign. 'moving' is a brand to connect between breast cancer patients and people who willing to help them, the patients make embroidery handmade race number for runners and the runners will complete marathon with the embroidery race number. Unlike the printed race number for the purpose of a one-time charity marathon. The handmade embroidery race number made by breast cancer patients with simple designs and clear goals could linger in runners’ memories and minds for a long time and the race number could bring people's more attention and participation. |